CONTENTS
MARKET FOCUS SPECIAL EDITION | may 2018
![](/inside-packaging-market-focus/ipmf_may18/contents/26808/image2.400_0_1.jpg)
Tobacco:
IS PLAIN PACKAGING AN EFFECTIVE DETERRENCE?
Rumours that plain packaging may be introduced to food and drink products has turned attention to their actual efficacy
1
![](/inside-packaging-market-focus/ipmf_may18/contents/26811/personalisation_image.400_0_1.jpg)
Personalised packaging on the rise
How can brands tap into the growing popularity of personalised luxury packaging in food and drink products?
4
![](/inside-packaging-market-focus/ipmf_may18/contents/26812/cheesecake_bg_landscape.400_0_1.jpg)
Let them eat (cheese)cake
Cheesecake it is not well known for its portability, but a new pack format in Russia may be about to change that
5