IN THIS ISSUE
Market Focus Special edition - FEBRUARY 2018
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For busy consumers, innovative packaging features that help make it easier to prepare or use products can stand out against brands using more traditional formats. By observing and analysing the needs of modern consumers, manufacturers can identify ways that packaging can be used to benefit these time-poor consumers. In this issue, we take a look at a personalised souvenir vending machine launched by KitKat Japan, which helps consumers to find the ideal offering to take home as a memento and investigate consumer attentiveness to marketing claims on FMCG products.
Also in this issue, we explore the appeal of the Shufangzhai-branded self-heating instant mini-hotpot, an on-the-go solution claimed to be ready in 15 minutes once the user adds cold water and find out how an innovative refillable bottle trial by Coca-Cola could signal the end of plastic bottles.
In other news from GlobalData, we examine British retailer Marks and Spencer’s plan to replace sticker labelling for its avocados with laser-printing in a bid to reduce waste and find out how manufacturers of prepared meals are using creative packaging features and formats to respond to the existing and future needs of consumers.
For busy consumers, innovative packaging features that help make it easier to prepare or use products can stand out against brands using more traditional formats. By observing and analysing the needs of modern consumers, manufacturers can identify ways that packaging can be used to benefit these time-poor consumers. In this issue, we take a look at a personalised souvenir vending machine launched
For busy consumers, innovative packaging features that help make it easier to prepare or use products can stand out against brands using more traditional formats. By observing and analysing the needs of modern consumers, manufacturers can identify ways that packaging can be used to benefit these time-poor consumers. In this issue, we take a look at a personalised souvenir vending machine
by KitKat Japan, which helps consumers to find the ideal offering to take home as a memento and investigate consumer attentiveness to marketing claims on FMCG products.
Also in this issue, we explore the appeal of the Shufangzhai-branded self-heating instant mini-hotpot, an on-the-go solution claimed to be ready in 15 minutes once the user adds cold water and find out how an innovative refillable bottle trial by Coca-Cola could signal the end of plastic bottles.
In other news from GlobalData, we examine British retailer, Marks and Spencer’s, plan to replace sticker labelling for its avocados with laser-printing in a bid to reduce waste and find out how manufacturers of prepared meals are using creative packaging features and formats to respond to the existing and future needs of consumers.
launched by KitKat Japan, which helps consumers to find the ideal offering to take home as a memento and investigate consumer attentiveness to marketing claims on FMCG products.
Also in this issue, we explore the appeal of the Shufangzhai-branded self-heating instant mini-hotpot, an on-the-go solution claimed to be ready in 15 minutes once the user adds cold water and find out how an innovative refillable bottle trial by Coca-Cola could signal the end of plastic bottles.
In other news from GlobalData, we examine British retailer, Marks and Spencer’s, plan to replace sticker labelling for its avocados with laser-printing in a bid to reduce waste and find out how manufacturers of prepared meals are using creative packaging features and formats to respond to the existing and future needs of consumers.