Consumer Attentiveness to Marketing Claims

As shoppers continue to pay heightened attention to ingredient and manufacturing information, manufacturers are using marketing claims across a variety of streams to target key consumer trends and preferences. Looking at the latest consumer survey data from GlobalData, we investigate how shoppers view marketing claims across different channels, from on-pack information to print press and TV advertising

How much attention do consumers give to marketing claims on packaging?

How much attention do consumers give to brand website marketing claims?

how much attention do consumers give to in-store marketing claims?  

How much attention do consumers give to print press marketing claims?  

How much attention do consumers give to Tv advertising marketing claims?