CONTENTS
MARKET FOCUS SPECIAL EDITION - FEBRUARY 2018
![](/inside-packaging-market-focus/ipmf_feb18/contents/19492/kitkat_h5_bg.400_0_1.jpg)
Personalised Souvenirs
KitKat Japan has a personalised service to target souvenir-seekers
1
![](/inside-packaging-market-focus/ipmf_feb18/contents/19496/bottles_bg.400_0_1.jpg)
The end of plastic bottles?
Does Coca-Cola’s refillable trial finally signal the end of plastic bottles?
4
![](/inside-packaging-market-focus/ipmf_feb18/contents/19497/avocados_bg.400_0_1.jpg)
Laser Labels
British retailer Marks and Spencer is replacing sticker labelling with laser-printing in a bid to reduce waste
5
![](/inside-packaging-market-focus/ipmf_feb18/contents/19498/preparedmeals_bg.480_0_1.jpg)
Adding Value through Packaging: Prepared Meals
How can manufacturers use innovative pack designs to target the needs of busy consumers?
6