Consumer Attentiveness to Marketing Claims

How do shoppers view marketing claims across different channels?

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A Hot Pot in the Middle of the Jungle

A new self-heating instant mini-hotpot is bringing hot meals to on-the-go consumers

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Laser Labels

British retailer Marks and Spencer is replacing sticker labelling with laser-printing in a bid to reduce waste

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Adding Value through Packaging: Prepared Meals

How can manufacturers use innovative pack designs to target the needs of busy consumers? 

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