As shoppers seek out more time-saving and convenient options, it is important for brands to develop solutions that answer key consumer demands, or else risk being left behind. In this issue, we take a look at the key trends and opportunities in the US packaging industry and investigate consumer reactions to packaging features, looking at what shoppers consider interesting or uninteresting in packaging designs.

Also in this issue, we examine an innovative lip gloss pack design that puts a unique spin on one of the biggest toy sensations since the Rubik’s cube and find out how the Juice brand for FMCG electronics transformed the common pack type associated with its brand name to create an eye-catching and unusual pack format in a different category. 

In other news from GlobalData, we explore the appeal of a new consumer-friendly, easy-to-use sealant applicator pack and find out how creative packaging solutions can help hot drinks brands to stand out in a crowded market.