Consumer Reactions to Packaging Design Features

Changing consumer product demands are driving growth in convenient and sus tainable packaging in the US packaging industry. Drawing on research by GlobalData, Eloise McLennan explores the key  trends and opportunities facing manufacturers in the region

How important are bright colours in packaging designs?

How important are interactive features in pack designs?

How important are holographic effect features in packaging?  

How important are metallic effect features in packaging?  

How important are retro design features in packaging?   

How important is surface texture in packaging?    

How important are unique shapes in packaging?