MARKET FOCUS SPECIAL EDITION | may 2018
IS PLAIN PACKAGING AN EFFECTIVE DETERRENCE?
Rumours that plain packaging may be introduced to food and drink products has turned attention to their actual efficacy
Personalised packaging on the rise
How can brands tap into the growing popularity of personalised luxury packaging in food and drink products?
Let them eat (cheese)cake
Cheesecake it is not well known for its portability, but a new pack format in Russia may be about to change that